She teaches the following undergraduate courses: Consumer Psychology, Managerial Psychology, Decision Psychology, and Human Resource Management, as well as the following graduate courses: Consumer Psychology and Behavior, and Data Analysis and Data Mining. Her academic achievements include serving as principal investigator for three national and provincial-level research projects, including a project titled "Cognitive Neural Mechanisms of Compensatory Consumption Behavior." She has published 16 papers in SSCI, SCI, or core journals, including over ten as first author or corresponding author. She also serves as associate editor of the higher education textbook Marketing: A Bilingual Teaching Casebook. She is a member of the Neuroeconomic Management Committee of the China Technical Economic Society.